Most Attractive Eye Colors Around the World, According to Research

Adapted from reporting by www.Women.com

What is the most attractive eye color in the world? Research shows that eye color attraction varies by country, culture, and exposure – and there’s no single universal favorite.

Brown Eyes: The Most Attractive Eye Color in Many Countries

Brown eyes are the most common eye color globally, and in countries like Malaysia, they’re also considered the most attractive. Surveys show brown eyes are preferred in both men and women, likely because people are drawn to familiar traits. Psychologists refer to this as the mere exposure effect, where repeated exposure increases attraction.

Blue Eyes: Popular in the U.S. and Western Europe

In the United States, France, Germany, and other Western countries, blue eyes are often ranked as the most attractive eye color. Cultural associations with trust, calmness, and romance – reinforced by movies, advertising, and media – may influence these preferences, even in regions where blue eyes are less common.

Green Eyes: Rare and Highly Attractive

Green eyes are among the rarest eye colors in the world, yet they’re considered especially attractive in countries such as Italy, Spain, Argentina, and Chile. Experts suggest that rarity increases appeal, as humans naturally notice and value unique physical traits.

Eye Color Preferences Can Change by Gender

Studies in the UK suggest eye color attractiveness may differ by gender. Blue eyes are often preferred in men, while hazel eyes rank highest in women. Interestingly, unusual eye colors like purple – though not naturally occurring – have gained attention, possibly due to social media filters and digitally edited images.

Why There’s No Single Most Attractive Eye Color

Research shows that eye color attraction is influenced by culture, biology, childhood exposure, and media representation. What’s considered the most attractive eye color in one country may differ entirely in another – proving beauty standards are shaped by our environment, not genetically set in stone!